Checkout

Total items: 0

Subtotal excl delivery & tax: £
Menu
Search

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
EAN: 9781789666014
Edition: 5
Published:
Format: 234x156
416 pages

About the book

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

About the authors

Damian Ryan

Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book of its kind which is required reading by over 100 universities and colleges including Harvard University in the USA and the Chartered Institute of Marketing in the UK. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media.Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a new collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. Aside from his passion for digital media and digital marketing, Damian is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. Mediaventura raises capital for digital companies and manages sellside and buyside mandates on behalf of some of the biggest names in the marcoms sector including WPP and IPG, among others. In 2014 Damian was appointed to the board of Upfront Business Development.

More about Damian Ryan