- Gives clear, practical advice about all aspects of VR marketing, with strategies on incorporating VR as part of a wider marketing plan
- Features best practice industry case studies, and interviews with clients and agencies from an array of VR production backgrounds
- Explores social VR marketing and discusses the realities of VR marketing through 360 video, via platforms such as Facebook, Twitter, Vimeo, YouTube and more
- Capitalise on market which is set to become bigger than television by 2025
- Written by a global expert in VR Marketing, who has led VR marketing campaigns for brands including Google, the Economist, Mercedes F1 and Doctors Without Borders
Virtual Reality Marketing
Using VR to Grow a Brand and Create Impact
Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.
Key features at a glance
EAN: 9780749482862
Edition: 1
Published:
Format: 233x156
224 pages
About the book
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers.
VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.
A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
About the authors
Henry Stuart is founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands such as Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas and Ray-Ban. He is a regular speaker at events and has been published in the Telegraph, the Independent, BBC Online, The Drum, the Guardian, FT and Forbes.
A must-read primer for anyone trying to understand the sprawling world that is Virtual Reality Marketing, covering a whole range of other topics in the process.
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