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Innovation and Best Practice
for Business Success

Established 1967



Winning New Business

Winning New Business

Essential Selling Skills for Non-Sales People

Richard Denny

£9.99

Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training - or the courage - to sell effectively.

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About the book

Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training - or the courage - to sell effectively. Richard Denny, one of the world's most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, Winning New Business motivates and inspires from the first page to the last, giving you the ability and confidence to succeed. Each key topic is covered, including making a winning presentation; how to make an appointment; how to beat the competition and how to provide excellent customer care.

Bursting with insight and ideas Denny gives you the techniques and tactics you need to help you maximize your ability to win, whatever your role in the company.


Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: What’s at Stake?;
    • Chapter - 02: The Quick Wins;
    • Chapter - 03: Walk a Mile in My Shoes;
    • Chapter - 04: Seize the Day;
    • Chapter - 05: The King’s New Clothes;
    • Chapter - 06: Hook the Fish;
    • Chapter - 07: The First Meeting;
    • Chapter - 08: Go for a ‘No’;
    • Chapter - 09: Present to Win;
    • Chapter - 10: ‘Priceitis’ is for Nerds;
    • Chapter - 11: The Big Opportunity;
    • Chapter - 12: The Right Balance;
    • Chapter - 13: How to Fail Fast


Book Details

  • EAN: 9780749459888
  • Edition: 1
  • Published: 3rd February 2010
  • Paperback
  • Dimensions: 216x138
  • 160 pages

About the Author

Richard Denny is a highly successful businessman who has been sharing his ideas on success and achievement around the world for over 20 years. A highly sought-after motivational speaker, he has become a legend on the international speaking circuit and helped thousands of people to succeed. Richard is the author of the international best-seller, Selling to Win, as well as Motivate to Win, Communicate to Win, Successful Selling Skills and Succeed for Yourself (all published by Kogan Page). His books have sold over two million copies worldwide.


Richard Denny