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4 Key Tips for Creating a Company-Wide Value Proposition

In this video, Alex Moyle, author of Business Development Culture, shares 4 key tips for creating a value proposition that resonates with the whole company.

Identify the key benefits of a company-wide strategy compared to a more traditional sales approach and learn how to develop a unique proposition that engages with all key teams and departments, ensuring your team can assess and articulate a more customer-focused company culture.