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Creating Authentic Organizations: When Organizations and Individuals Want Different Things

In this new video, Robin Ryde dispels the management concept of 'discretionary effort,'- that employees, unless managed smartly, will only do the bare minimum. Instead, he looks at how individuals and organizations can align their goals to improve engagement and a sense of meaning.

Creating Authentic Organizations co-author Robin Ryde explores what happens when organizations and individuals are aligned, and when they are not. In this video, he discusses the managerial concept of ‘discretionary effort,’ and the assumption that, unless encouraged otherwise, employees will only do the bare minimum. By contrast, in authentic organizations, there is an alignment between the value the individual gains from their work and the strategic goals of the organization. Creating Authentic Organizations looks at how organizations and individuals can find common goals and work together.

You can order Creating Authentic Organizations at a 25% discount when you enter the code CAOR25 at checkout on This discount code is valid until the end of June 2015.