Jonathan Gabay on Positioning Your Brand So That People Trust It
26th January 2017 | Jonathan Gabay
Jonathan Gabay, author of Brand Psychology, discusses how to position your brand in such a way that people will trust it and become brand advocates.
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About the Book
Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income.