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Brands Are (Not) All About Appearances...

How much does the inside of your brand impact its success on the outside?

Discover the link between having engaged employees and increasing sales and customer loyalty, in this video from Andy Milligan, co-author of Myths of Branding. Explaining the importance of getting the inside of your brand right, Milligan looks at how company culture impacts its external brand promise, and why there should be little distinction between motivating your employees – and motivating your customers.