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Nick Kendall: What is a 21st Century Brand?

Nick Kendall, editor of What is a 21st Century Brand? gives a tangible insight into the way businesses are moving forward, inspiring you to make your brand better.

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About the Book

What is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognised advertising body, the IPA.