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Paul Armstong on why you sometimes need to 'kill your business' in order to succeed

In this video, Paul Armstrong explains the benefits to holding 'kill your business' workshops with clients in order to make them understand how disruption and innovation can impact their business.

He does this by making clients understand what is going to happen within their business over time, and makes them review how they will cope against their competitors. It involves stripping the company down to its basics, and requires businesses to 'kill themselves' before they are able to move forward.