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Paul Armstong on why you sometimes need to 'kill your business' in order to succeed

In this video, Paul Armstrong explains the benefits to holding 'kill your business' workshops with clients in order to make them understand how disruption and innovation can impact their business. He does this by making clients understand what is going to happen within their business over time, and makes them review how they will cope against their competitors. It involves stripping the company down to its basics, and requires businesses to 'kill themselves' before they are able to move forward.

Disruptive Technologies, by Paul Armstrong, lifts the lid on the main emerging technologies businesses will encounter and offers a clear framework for choosing the best strategic response.

Paul Armstrong, currently running his own private emerging technology advisory, HERE/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.
He is an in-demand speaker on emerging technologies, social technologies and strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. He writes a column for Forbes and also advises the UK Government on digital strategy.

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