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Marketing & Sales Books

Drive growth with a winning marketing strategy.

Drive growth with a winning marketing strategy.

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Book categories
Advertising | Behavioural Marketing | Branding | B2B Marketing | Customer Experience | Digital Marketing | Luxury Marketing | Marketing Analytics
Marketing Strategy | PR & Communications | Retail | Sales & Account Management

Latest books in Marketing & Sales

Using Creativity and Data in Marketing (9781398619258)

Tom Ollerton From £ 29.99 From $ 38.99

Transforming Customer–Brand Relationships (9781398621329)

Christina Garnett From £ 26.99 From $ 34.99

The 10 Principles of Effective Social Media Marketing (9781398621442)

Jon-Stephen Stansel From £ 24.99 From $ 32.99

Tech-Enabled Hospitality (9781398620285)

Jessica Gillingham From £ 32.99 From $ 42.99

Marketing Effectiveness (9781398621053)

Sorin Patilinet From £ 29.99 From $ 38.99

Market and User Research Operations (9781398620506)

Stephanie Marsh From £ 26.99 From $ 34.99

Latest insights in Marketing & Sales

How to Thrive as an AI-Enhanced Marketer

Digital Marketing, Artificial Intelligence Wondering if AI will replace marketers? The future of marketing isn’t human vs machine, but human with machine. Discover how AI is reshaping marketing jobs and why embracing AI skills makes you a more valuable, future-proof marketer.

Leading Through Change: 7 Leadership Habits That Build Stronger Teams

PR & Communications, Marketing Strategy & Planning In times of volatility, leaders face more than just strategic and operational pressures. They also shoulder the emotional, psychological and practical weight of guiding their teams through uncertainty. Alison Arnot takes you through the 7 ways to lead your company through a crisis.

How to Lead in Post-Crisis Communication

Digital Marketing, B2B Marketing The partnership your company started with a creator resulted in a crisis. Through this article, use these six strategies to figure out how to move forward and repair your reputation.

Build Trust with Transparent Call-To-Actions (CTAs)

7 Reasons Why Inconsistent Customer Experiences Cost Brands More Than You Think

What can brand strength tell me about how brands create value?

Cross-Functional Growth Approach to E-Commerce Marketing

How can the Marketing Industry be a Driver of Business Change?

The Digital Customer

Publishing soon

Strategic Branding in Tourism (9781398623712)

Jamie-Lee Abtar From £ 29.99

Event Planning and Management (9781398623811)

Ruth Dowson, Bernadette Albert, Dan Lomax From £ 39.99

Social Media Marketing (9781398623149)

Zizheng Yu, Hyunsun Yoon From £ 39.99

Advanced Marketing Analytics (9781398622869)

Nasir Salari From £ 39.99

Neuromarketing (9781398622777)

Katie Hart From £ 26.99

Fashion Marketing (9781398624764)

Jo Wiltshire, Catrin Cousins From £ 39.99

Strategic Branding in Tourism (9781398623712)

Jamie-Lee Abtar From $ 38.99

Event Planning and Management (9781398623811)

Ruth Dowson, Bernadette Albert, Dan Lomax From $ 52

Social Media Marketing (9781398623149)

Zizheng Yu, Hyunsun Yoon From $ 52

Advanced Marketing Analytics (9781398622869)

Nasir Salari From $ 52

Neuromarketing (9781398622777)

Katie Hart From $ 34.99

Fashion Marketing (9781398624764)

Jo Wiltshire, Catrin Cousins From $ 52

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