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Latest insights in Marketing & Sales

Marketing & Sales, Marketing Strategy & Planning, Digital Marketing   Every marketer knows the Call-To-Action (CTA) is important. Throughout the buyer’s journey, we test words, buttons and placement, attempting to figure out the best possible way to convert consumers
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Marketing & Sales, Branding, Marketing Strategy & Planning, Digital Marketing   Andrew Geoghan discusses Kantar’s Blueprint for Brand Growth highlights three key factors—meaning, difference, and salience—that predict brand success. Brands excelling in these areas outperform competitors, drive pricing power and sustain long-term growth through predisposition, presence, and expansion.




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