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Customer Experience, Branding  In this excerpt from Transforming Customer-Brand Relationships, Christina Garnett examines the community member behaviors that help brands build stronger, longer-lasting relationships with their audiences. She explains why identifying the actions, interactions and contributions you want to encourage is essential for creating an engaged community that supports brand affinity, advocacy and sustainable growth.
PR & Communications, Digital Marketing, Marketing Strategy & Planning  AI is changing PR, but the smartest leaders will use it to strengthen human creativity, judgement and talent, not replace the communicators who make strategic work possible.
B2B Marketing, Digital Marketing  Sometimes quality is the idea itself, rather than the way it’s presented. Other times, the idea matters less than how it’s presented. In this excerpt, Devin Bramhall, author of 'B2B Content Marketing Strategy' talks about quality meaning different things to different people and how to know if you have successful quality control.
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