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You Can’t Make Money From a Dead Planet
The Sustainable Method for Driving Profits
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About the book
Doing good is no longer a luxury or a 'nice to have', it's a necessity.
While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution.
Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, it blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability.
Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.
About the authors
- Mark Shayler is a pioneer of the notion that going green is good for business, and this brilliantly accessible book shows how every workplace can make a difference for the planet, and still be business winners.
- Hugh Fearnley-Whittingstal, founder of River Cottage and environmental campaigner