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Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

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Advanced Marketing Management

Advanced Marketing Management

Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney

From £29.16

Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.

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Games and Gamification in Market Research

Games and Gamification in Market Research

Betty Adamou

From £24.99

Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional…

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Event Planning and Management

Event Planning and Management

Ruth Dowson, David Bassett

From £29.16

Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events…

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Event Sponsorship and Fundraising

Event Sponsorship and Fundraising

Tom Lunt, Eva Nicotra

From £29.16

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.

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Effective Sales Enablement

Effective Sales Enablement

Pam Didner

From £16.66

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…

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Malcolm McDonald on Value Propositions

Malcolm McDonald on Value Propositions

Malcolm McDonald, Grant Oliver

From £16.66

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

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Virtual Reality Marketing

Virtual Reality Marketing

Henry Stuart

From £16.66

Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.

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Smarketing

Smarketing

Tim Hughes, Adam Gray, Hugo Whicher

From £16.66

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.

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