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Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

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Effective Sales Enablement

Effective Sales Enablement

Pam Didner

£19.99

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…

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Virtual Reality Marketing

Virtual Reality Marketing

Henry Stuart

£19.99

Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.

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Smarketing

Smarketing

Tim Hughes, Adam Gray, Hugo Whicher

£19.99

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.

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Retail Disruptors

Retail Disruptors

Jan-Benedict Steenkamp, Laurens Sloot

£19.99

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

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Malcolm McDonald on Value Propositions

Malcolm McDonald on Value Propositions

Malcolm McDonald, Grant Oliver

£19.99

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

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The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird

From £16.66

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

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Business Development Culture

Business Development Culture

Alex Moyle

From £16.66

Enable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.

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