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Marketing Analytics: How Do You Determine and Quantify Those Things that Drive Demand?

How do you determine and quantify those things that drive demand? Mike Grigsby discusses this and more in Marketing Analytics. Download a free sample chapter on modelling dependent variable techniques to

  • understand the two types of statistical analysis
  • translate what you learned in microeconomics into statistical analysis
  • determine and quantify the things that drive demand
  • better understand real purchasing responses based on real price changes in the transactional database
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