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People-First Internal Communication

Improving Engagement and Retention in the Workforce

Develop a people-centric approach to employee communication to drive engagement, retention and staff performance.
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EAN: 9781398623064
Edition: 1
Published:
Format: 234 x 156
256 pages

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About the book

How can you create employee communications that truly engage and retain your workforce?

People-first Internal Communication
by Emma Bridger and Lee Smith is a hands-on guide for HR managers, Internal Communications leads and departmental heads who want to design strategies that put people at the heart of workplace communication.

Drawing on real-world examples from BP, Bupa, Coca Cola, HSBC, McDonald's and Virgin Media, this book shows you how to uncover what really matters to employees and shape messaging that resonates, motivates and drives performance.

You'll learn how to:
- Discover employee needs using empathy mapping and personas
- Design communication strategies that reflect workforce priorities
- Harness the role of emotion to strengthen engagement
- Measure impact beyond satisfaction surveys to track what truly matters

Packed with models, templates and proven tools, People-first Internal Communication equips mid and senior-career professionals to update their communication approach, embed it in daily operations and build a culture where people feel informed, valued and motivated to contribute their best work.

Themes include: internal communications strategy, employee engagement, empathy mapping, culture building, communication measurement

About the authors

Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.

Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.

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