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Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational…
Published: November 2017, Paperback
EAN: 9780749478414
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Published: October 2017, Paperback
EAN: 9780749481162
Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.
Published: March 2017, Paperback
EAN: 9780749478575
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries
Published: February 2017, Paperback
EAN: 9780749478391
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Published: February 2017, Paperback
EAN: 9780749478889
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Published: November 2016, Paperback
EAN: 9780749478438
Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical and succinct guide to advertising law and regulations.
Published: September 2016, Paperback
EAN: 9780749472894
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Published: August 2016, Paperback
EAN: 9780749477998
Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and the developments of PR and communications as a business.
Published: October 2015, Paperback
EAN: 9780749475093
Published with the IPA, this book presents essays from candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most celebrated and brightest young stars.
Published: April 2015, Hardback
EAN: 9780749472627
