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Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational…
Published: November 2017, Paperback
EAN: 9780749478414
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Published: October 2017, Paperback
EAN: 9780749481162
Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked or turned on, learn how to create an audio language to support your brand identity and personality.
Published: March 2017, Paperback
EAN: 9780749478575
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Published: February 2017, Paperback
EAN: 9780749478889
Navigate the field of advertising with this meticulously researched textbook, offering students a detailed overview of its impact on society, culture and business practices, and its perception by a range…
Published: February 2017, Paperback
EAN: 9780749478391
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Published: November 2016, Paperback
EAN: 9780749478438
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Published: August 2016, Paperback
EAN: 9780749477998
Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and the developments of PR and communications as a business.
Published: October 2015, Paperback
EAN: 9780749475093
Harness new models of advertising to create commercial stability within a changing digital landscape.
Published: April 2015, Paperback
EAN: 9780749473600
