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Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.
Published: November 2017, PaperbackEAN: 9780749478414
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.
Published: October 2017, PaperbackEAN: 9780749481162
Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.
Published: October 2017, PaperbackEAN: 9780749473501
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Published: March 2017, PaperbackEAN: 9780749478575
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Published: February 2017, PaperbackEAN: 9780749478889
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries
Published: February 2017, PaperbackEAN: 9780749478391
Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.
Published: February 2017, PaperbackEAN: 9780749479794
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.
Published: November 2016, PaperbackEAN: 9780749478438
Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.
Published: September 2016, PaperbackEAN: 9780749472894
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Published: August 2016, PaperbackEAN: 9780749477998