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Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.
Published: November 2017, Paperback
EAN: 9780749478414
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.
Published: October 2017, Paperback
EAN: 9780749481162
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.
Published: February 2017, Paperback
EAN: 9780749478391
Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.
Published: September 2016, Paperback
EAN: 9780749472894
Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.
Published: April 2015, Hardback
EAN: 9780749472627
Harness new models of advertising to create commercial stability within a changing digital landscape.
Published: April 2015, Paperback
EAN: 9780749473600
Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.
Published: March 2015, Paperback
EAN: 9780749473990
Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
Published: March 2014, Paperback
EAN: 9780749469689
Is advertising dead or alive? 20th century advertising is dead and it will have to reinvent itself in order to survive.
Published: February 2014, Paperback
EAN: 9780749471484
Explore the advertising landscape from a global perspective.
Published: July 2013, Paperback
EAN: 9780749464318
