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Showing 1 - 10 of 25 results

Showing 1 - 10 of 25 results

Design Management

Design Management

David Hands

£29.99

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.


Published: November 2017, Paperback
EAN: 9780749478414

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Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.


Published: October 2017, Paperback
EAN: 9780749481162

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The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.


Published: October 2017, Paperback
EAN: 9780749473501

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Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.


Published: March 2017, Paperback
EAN: 9780749478575

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Essentials of Advertising

Essentials of Advertising

Robert Cluley

£29.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries


Published: February 2017, Paperback
EAN: 9780749478391

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.


Published: February 2017, Paperback
EAN: 9780749479794

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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Ad Law

Ad Law

Richard Lindsay

£39.99

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.


Published: September 2016, Paperback
EAN: 9780749472894

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

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Showing 1 - 10 of 25 results


Showing 1 - 10 of 25 results