Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational…
Published: November 2017, Paperback
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Published: October 2017, Paperback
Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked or turned on, learn how to create an audio language to support your brand identity and personality.
Published: March 2017, Paperback
Navigate the field of advertising with this meticulously researched textbook, offering students a detailed overview of its impact on society, culture and business practices, and its perception by a range…
Published: February 2017, Paperback
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Published: November 2016, Paperback