Advertising

Essentials of Advertising

Robert Cluley

£34.99

A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices,…

Published: February 2017, Paperback
EAN: 9780749478391

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…

Published: February 2017, Paperback
EAN: 9780749478889

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Published: November 2016, Paperback
EAN: 9780749478438

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Ad Law

Richard Lindsay

£39.99

A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns.

Published: September 2016, Paperback
EAN: 9780749472894

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Tactical SEO

Lee Wilson

£19.99

Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.

Published: August 2016, Paperback
EAN: 9780749477998

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Campaigns that Shook the World

Danny Rogers

£14.99

Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.

Published: October 2015, Paperback
EAN: 9780749475093

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What is a 21st Century Brand?

Nick Kendall

£39.99

Published with the IPA, this book presents essays from candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most celebrated and brightest young stars.

Published: April 2015, Hardback
EAN: 9780749472627

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Paid Attention

Faris Yakob

£19.99

Harness new models of advertising to create commercial stability within a changing digital landscape.

Published: April 2015, Paperback
EAN: 9780749473600

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Persuasive Copywriting

Andy Maslen

£19.99

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.

Published: March 2015, Paperback
EAN: 9780749473990

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Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.

Published: June 2014, Paperback
EAN: 9780749471026

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