Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.
Published: October 2017, Paperback
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.
Published: February 2017, Paperback
Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.
Published: March 2015, Paperback
Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
Published: March 2014, Paperback