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Showing 1 - 10 of 20 results

Showing 1 - 10 of 20 results

Design Management

Design Management

David Hands

From £24.99

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.


Published: November 2017, Paperback
EAN: 9780749478414

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Native Advertising

Native Advertising

Dale Lovell

From £16.66

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.


Published: October 2017, Paperback
EAN: 9780749481162

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Essentials of Advertising

Essentials of Advertising

Robert Cluley

From £24.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.


Published: February 2017, Paperback
EAN: 9780749478391

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Ad Law

Ad Law

Richard Lindsay

From £33.32

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.


Published: September 2016, Paperback
EAN: 9780749472894

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What is a 21st Century Brand?

What is a 21st Century Brand?

Nick Kendall

From £33.32

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.


Published: April 2015, Hardback
EAN: 9780749472627

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Paid Attention

Paid Attention

Faris Yakob

From £16.66

Harness new models of advertising to create commercial stability within a changing digital landscape.


Published: April 2015, Paperback
EAN: 9780749473600

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Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

From £16.66

Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.


Published: March 2015, Paperback
EAN: 9780749473990

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The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

Damian Ryan

From £16.66

Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.


Published: March 2014, Paperback
EAN: 9780749469689

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Advertising Transformed

Advertising Transformed

Fons Van Dyck

From £14.99

Is advertising dead or alive? 20th century advertising is dead and it will have to reinvent itself in order to survive.


Published: February 2014, Paperback
EAN: 9780749471484

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Adland

Adland

Mark Tungate

From £20.82

Explore the advertising landscape from a global perspective.


Published: July 2013, Paperback
EAN: 9780749464318

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Showing 1 - 10 of 20 results


Showing 1 - 10 of 20 results