Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language…
Published: March 2017, Paperback
A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices,…
Published: February 2017, Paperback
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Published: November 2016, Paperback