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Showing 21 - 25 of 25 results

Showing 21 - 25 of 25 results

Emotionomics

Emotionomics

Dan Hill

From £12.49

Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.


Published: October 2010, Paperback
EAN: 9780749461898

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About Face

About Face

Dan Hill

From £16.66

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential…


Published: September 2010, Hardback
EAN: 9780749457570

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Ads to Icons

Ads to Icons

Paul Springer

From £16.66

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.


Published: August 2009, Paperback
EAN: 9780749456474

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The Advertised Mind

The Advertised Mind

Erik Du Plessis

£18.99

In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking'…


Published: July 2008, Paperback
EAN: 9780749450243

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How to Advertise

How to Advertise

Ken Roman, Jane Maas, Martin Nisenholtz

£19.95

Recognised throughout the world as the classic text on advertising - in print for 27 years


Published: September 2005, Paperback
EAN: 9780749444624

Out of stock

Showing 21 - 25 of 25 results


Showing 21 - 25 of 25 results