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B2B Marketing

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Showing 1 - 8 of 8 results

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Showing 1 - 8 of 8 results

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…


Published: December 2017, Paperback
EAN: 9780749481063

Available to pre-order from 3rd September 2017
Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Buy now



A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Social Selling

Social Selling

Tim Hughes, Matt Reynolds

£19.99

Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

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Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.


Published: July 2015, Paperback
EAN: 9780749473273

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Professional Services Marketing Handbook

Professional Services Marketing Handbook

Nigel Clark, Charles Nixon

£29.99

Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally.


Published: April 2015, Paperback
EAN: 9780749473464

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Competitive SME

Competitive SME

David James Hood

£24.99

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

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Creating the Strategy

Creating the Strategy

Rennie Gould

£29.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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Showing 1 - 8 of 8 results


Showing 1 - 8 of 8 results