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B2B Marketing

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Showing 1 - 10 of 14 results

Showing 1 - 10 of 14 results

B2B Customer Experience

B2B Customer Experience

Paul Hague, Nicholas Hague

From £16.66

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.


Published: June 2018, Paperback
EAN: 9780749481858

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Disruptive Selling

Disruptive Selling

Patrick Maes

From £16.66

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.


Published: April 2018, Paperback
EAN: 9780749482343

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B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

From £16.66

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

From £16.66

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

From £16.66

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.


Published: August 2017, Paperback
EAN: 9780749480776

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

From £24.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

From £24.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Social Selling

Social Selling

Tim Hughes, Matt Reynolds

From £16.66

Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

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Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

From £24.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

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Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

From £16.66

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.


Published: July 2015, Paperback
EAN: 9780749473273

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Showing 1 - 10 of 14 results


Showing 1 - 10 of 14 results