We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



B2B Marketing

filterProducts

Showing 1 - 10 of 12 results

Showing 1 - 10 of 12 results

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…


Published: December 2017, Paperback
EAN: 9780749481063

Pre-order now


Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Buy now



Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.


Published: August 2017, Paperback
EAN: 9780749480776

Buy now


Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

Buy now



A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Buy now


Social Selling

Social Selling

Tim Hughes, Matt Reynolds

£19.99

Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

Buy now



Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

£29.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

Buy now


Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.


Published: July 2015, Paperback
EAN: 9780749473273

Buy now



Professional Services Marketing Handbook

Professional Services Marketing Handbook

Nigel Clark, Charles Nixon

£29.99

Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally.


Published: April 2015, Paperback
EAN: 9780749473464

Buy now


Competitive SME

Competitive SME

David James Hood

£24.99

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

Buy now



Showing 1 - 10 of 12 results


Showing 1 - 10 of 12 results