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B2B Marketing

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Showing 1 - 10 of 11 results

Showing 1 - 10 of 11 results

Virtual Reality Marketing

Virtual Reality Marketing

Henry Stuart

From £16.66

Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.


Published: October 2018, Paperback
EAN: 9780749482862

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Implementing Key Account Management

Implementing Key Account Management

Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt

From £24.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.


Published: August 2018, Paperback
EAN: 9780749482756

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B2B Customer Experience

B2B Customer Experience

Paul Hague, Nicholas Hague

From £16.66

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.


Published: June 2018, Paperback
EAN: 9780749481858

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B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

From £16.66

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

From £16.66

Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.


Published: August 2017, Paperback
EAN: 9780749480806

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

From £16.66

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.


Published: August 2017, Paperback
EAN: 9780749480776

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

From £24.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Social Selling

Social Selling

Tim Hughes, Matt Reynolds

From £16.66

Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

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Key Account Management

Key Account Management

Peter Cheverton

From £34.99

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.


Published: February 2015, Paperback
EAN: 9780749469405

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The New Successful Large Account Management

The New Successful Large Account Management

Robert B Miller, Stephen E Heiman, Tad Tuleja

£24.99

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.


Published: June 2011, Paperback
EAN: 9780749462901

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Showing 1 - 10 of 11 results


Showing 1 - 10 of 11 results