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Innovation and Best Practice
for Business Success

Established 1967



B2B Marketing

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Showing 1 - 6 of 6 results

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Showing 1 - 6 of 6 results

A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Available to pre-order from 3rd December 2016
Social Selling

Social Selling

Tim Hughes, Matt Reynolds

£19.99

Social Selling will enable sales professionals to build their authority and influence on networks in order to engage with decision-makers and changemakers and 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

Buy now



Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.


Published: July 2015, Paperback
EAN: 9780749473273

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Professional Services Marketing Handbook

Professional Services Marketing Handbook

Nigel Clark, Charles Nixon

£29.99

Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally.


Published: April 2015, Paperback
EAN: 9780749473464

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Competitive SME

Competitive SME

David James Hood

£24.99

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

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Creating the Strategy

Creating the Strategy

Rennie Gould

£29.99

This book fills a significant gap in the market for a practical, 'how-to' approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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Showing 1 - 6 of 6 results


Showing 1 - 6 of 6 results