Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.
Published: August 2018, Paperback
Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.
Published: June 2018, Paperback
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
Published: March 2017, Paperback