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Branding

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Showing 51 - 58 of 58 results

Showing 51 - 58 of 58 results

Living the Brand

Living the Brand

Nicholas Ind

From £16.66

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards…


Published: October 2007, Hardback
EAN: 9780749450830

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Brand Lands, Hot Spots and Cool Spaces

Brand Lands, Hot Spots and Cool Spaces

Christian Mikunda

£16.99

Mikunda shows marketers how to successfully establish an emotional bond with customers by linking the desire for entertainment with emotion - it is necessary to put customers in the right mood to make…


Published: March 2006, Paperback
EAN: 9780749445737

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Creating Passion Brands

Creating Passion Brands

Helen Edwards, Derek Day

From £20.82

Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers.


Published: September 2005, Paperback
EAN: 9780749447625

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Profit Brand

Profit Brand

Nick Wreden

From £20.82

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to directly link branding activities with bottom-line results, align the organization - including marketing…


Published: September 2005, Paperback
EAN: 9780749450182

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Beyond Branding

Beyond Branding

Nicholas Ind

£19.95

Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing.


Published: May 2005, Paperback
EAN: 9780749443993

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BrandChild

BrandChild

Martin Lindstrom

From £20.82

Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.


Published: October 2004, Paperback
EAN: 9780749442842

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Brand Driven

Brand Driven

F Joseph Le Pla, Susan V Davis, Lynn M Parker

£27.50

Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it…


Published: February 2003, Hardback
EAN: 9780749437978

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Essential Brand Book

Essential Brand Book

Iain Ellwood

£24.99

This updated edition of the Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. These are described…


Published: August 2002, Paperback
EAN: 9780749438630

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Showing 51 - 58 of 58 results


Showing 51 - 58 of 58 results