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Consumer Behaviour

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Showing 1 - 10 of 26 results

Showing 1 - 10 of 26 results

100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

From £16.66

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.


Published: August 2018, Paperback
EAN: 9780749482671

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Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

From £16.66

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.


Published: April 2017, Paperback
EAN: 9780749479558

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Neuro Design

Neuro Design

Darren Bridger

From £16.66

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

From £12.49

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.


Published: September 2016, Paperback
EAN: 9780749477509

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Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

From £24.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.


Published: August 2016, Paperback
EAN: 9780749477547

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The Market Research and Insight Yearbook

The Market Research and Insight Yearbook

The Market Research Society

From £24.99

Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.


Published: June 2016, Hardback
EAN: 9780749478339

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

From £24.99

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.


Published: August 2015, Paperback
EAN: 9780749473846

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

From £16.66

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Brand Psychology

Brand Psychology

Jonathan Gabay

From £20.82

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others…


Published: March 2015, Paperback
EAN: 9780749471736

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Customer Innovation

Customer Innovation

Marion Debruyne

From £24.99

Presents a unique case for positive change in the way your company does business, combining market orientation with innovation to drive success.


Published: May 2014, Paperback
EAN: 9780749471644

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Showing 1 - 10 of 26 results


Showing 1 - 10 of 26 results