Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Published: August 2018, Paperback
Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.
Published: April 2017, Paperback
Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.
Published: June 2016, Hardback
Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others…
Published: March 2015, Paperback