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Consumer Behaviour

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Showing 1 - 10 of 19 results

Showing 1 - 10 of 19 results

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.


Published: April 2017, Paperback
EAN: 9780749479558

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style, taking into account consumer behaviour and multi-channel marketing scenarios.


Published: October 2016, Paperback
EAN: 9780749477158

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

£14.99

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing account from the bestselling author of "4-D Branding" and "Managing Brand Me".


Published: September 2016, Paperback
EAN: 9780749477509

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Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible marketing planning.


Published: August 2016, Paperback
EAN: 9780749477547

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.


Published: January 2016, Paperback
EAN: 9780749473822

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Summarise the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and understand how they can be brought to bear in analysing hard data.


Published: August 2015, Paperback
EAN: 9780749473846

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Brand Psychology

Brand Psychology

Jonathan Gabay

£24.99

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some brands can survive crises while others can't.


Published: March 2015, Paperback
EAN: 9780749471736

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Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

£19.99

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.


Published: March 2015, Paperback
EAN: 9780749473990

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Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

£19.99

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

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Showing 1 - 10 of 19 results


Showing 1 - 10 of 19 results