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Innovation and Best Practice
for Business Success

Established 1967



Consumer Behaviour

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Showing 1 - 7 of 7 results

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Showing 1 - 7 of 7 results

Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

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Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning.


Published: August 2016, Paperback
EAN: 9780749477547

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field.


Published: January 2016, Paperback
EAN: 9780749473822

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

This book summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.


Published: August 2015, Paperback
EAN: 9780749473846

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Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

£19.99

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

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The Consumer Mind

The Consumer Mind

Pepe Martínez

£24.99

The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.


Published: June 2012, Paperback
EAN: 9780749465704

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The 50 Plus Market

The 50 Plus Market

Dick Stroud

£24.99

Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological…


Published: March 2007, Paperback
EAN: 9780749449391

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Showing 1 - 7 of 7 results


Showing 1 - 7 of 7 results