Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.
Published: April 2017, Paperback
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style, taking into account consumer behaviour and multi-channel marketing scenarios.
Published: October 2016, Paperback
Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing account from the bestselling author of "4-D Branding" and "Managing Brand Me".
Published: September 2016, Paperback