Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
Published: April 2018, Paperback
Choose and use the right research method, analyse the resulting data, and make practical use of the findings, with this practical and straightforward guide to user research.
Published: March 2018, Paperback
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
Published: March 2017, Paperback