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Innovation and Best Practice
for Business Success

Established 1967



Marketing Fundamentals

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Showing 1 - 10 of 56 results

Showing 1 - 10 of 56 results

A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Available to pre-order from 3rd December 2016
Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.


Published: February 2017, Paperback
EAN: 9780749479794

Available to pre-order from 3rd November 2016

Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

Pre-order now


How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

£9.99

Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

Colin Barrow

£16.99

Gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.


Published: January 2016, Paperback
EAN: 9780749474980

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies.


Published: July 2015, Paperback
EAN: 9780749474010

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

£19.99

Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

£19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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The Brand Challenge

The Brand Challenge

Kartikeya Kompella

£19.99

Contributors to The Brand Challenge provide a unique examination and explanation of the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit.


Published: November 2014, Paperback
EAN: 9780749470159

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Employee Engagement

Employee Engagement

Emma Bridger

£19.99

A complete guide to understanding and developing employee engagement in your organization.


Published: November 2014, Paperback
EAN: 9780749472016

Out of stock

Showing 1 - 10 of 56 results


Showing 1 - 10 of 56 results