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Marketing Fundamentals

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Showing 1 - 10 of 57 results

Showing 1 - 10 of 57 results

Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for anyone wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile…


Published: February 2017, Paperback
EAN: 9780749479794

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

£9.99

Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

Colin Barrow

£16.99

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.


Published: January 2016, Paperback
EAN: 9780749474980

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Apply the tools and techniques of text analytics with ease and add value to your company, by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

£19.99

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

£19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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Showing 1 - 10 of 57 results


Showing 1 - 10 of 57 results