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Marketing Fundamentals

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Showing 1 - 10 of 67 results

Showing 1 - 10 of 67 results

Questionnaire Design

Questionnaire Design

Ian Brace

From £24.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

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User Research

User Research

Stephanie Marsh

From £24.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

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B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

From £16.66

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

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The Marketing Complex

The Marketing Complex

Giles Lury

From £16.66

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.


Published: September 2017, Paperback
EAN: 9780749481124

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

From £16.66

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

From £24.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

From £24.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Mobile Marketing

Mobile Marketing

Daniel Rowles

From £16.66

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.


Published: February 2017, Paperback
EAN: 9780749479794

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In Your Creative Element

In Your Creative Element

Claire Bridges

From £16.66

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.


Published: December 2016, Paperback
EAN: 9780749477325

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

From £16.66

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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Showing 1 - 10 of 67 results


Showing 1 - 10 of 67 results