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Marketing Fundamentals

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Showing 1 - 10 of 28 results

Showing 1 - 10 of 28 results

The Marketing Complex

The Marketing Complex

Giles Lury

From £16.66

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.


Published: September 2017, Paperback
EAN: 9780749481124

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

From £16.66

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

From £16.66

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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Tactical SEO

Tactical SEO

Lee Wilson

From £16.66

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

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Marketing Communications

Marketing Communications

Ze Zook, PR Smith

From £33.32

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.


Published: February 2016, Paperback
EAN: 9780749473402

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Professional Services Marketing Handbook

Professional Services Marketing Handbook

Nigel Clark, Charles Nixon

From £24.99

Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.


Published: April 2015, Paperback
EAN: 9780749473464

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Understanding Social Media

Understanding Social Media

Damian Ryan

From £16.66

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.


Published: April 2015, Paperback
EAN: 9780749473563

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Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

From £16.66

Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.


Published: March 2015, Paperback
EAN: 9780749473990

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

From £19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014
EAN: 9780749474386

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Showing 1 - 10 of 28 results


Showing 1 - 10 of 28 results