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Marketing Fundamentals

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Showing 1 - 10 of 58 results

Showing 1 - 10 of 58 results

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…


Published: December 2017, Paperback
EAN: 9780749481063

Available to pre-order from 3rd September 2017
Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile…


Published: February 2017, Paperback
EAN: 9780749479794

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

£9.99

Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

Colin Barrow

£16.99

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.


Published: January 2016, Paperback
EAN: 9780749474980

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Apply the tools and techniques of text analytics with ease and add value to your company, by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

£19.99

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Showing 1 - 10 of 58 results


Showing 1 - 10 of 58 results