Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.
Published: May 2017, Paperback
Explore the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for anyone wishing to set up an ABM programme and run it strategically.
Published: March 2017, Paperback
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
Published: May 2015, Paperback