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Marketing Fundamentals

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Showing 1 - 10 of 69 results

Showing 1 - 10 of 69 results

Questionnaire Design

Questionnaire Design

Ian Brace

£29.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

Available to pre-order from 3rd January 2018
User Research

User Research

Stephanie Marsh

£29.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

Pre-order now



B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

Buy now


The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.


Published: September 2017, Paperback
EAN: 9780749481124

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.


Published: February 2017, Paperback
EAN: 9780749479794

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.


Published: December 2016, Paperback
EAN: 9780749477325

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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Showing 1 - 10 of 69 results


Showing 1 - 10 of 69 results