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Showing 1 - 10 of 932 results

Showing 1 - 10 of 932 results

Advanced Marketing Management

Advanced Marketing Management

Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney

From £29.16

Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.


Published: November 2018, Paperback
EAN: 9780749480370

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Event Sponsorship and Fundraising

Event Sponsorship and Fundraising

Tom Lunt, Eva Nicotra

From £29.16

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.


Published: November 2018, Paperback
EAN: 9780749480929

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Resourcing and Talent Management

Resourcing and Talent Management

Stephen Taylor

From £39.16

Gain a thorough grounding in the theory and practice of recruitment, retention, talent management and engagement with this essential textbook.


Published: November 2018, Paperback
EAN: 9780749483852

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Games and Gamification in Market Research

Games and Gamification in Market Research

Betty Adamou

From £24.99

Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional…


Published: November 2018, Paperback
EAN: 9780749483357

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Event Planning and Management

Event Planning and Management

Ruth Dowson, David Bassett

From £29.16

Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events…


Published: November 2018, Paperback
EAN: 9780749483319

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Logistics and Retail Management

Logistics and Retail Management

John Fernie, Leigh Sparks

From £37.49

Learn about the supply chain challenges facing retailers with this multi-contributed book from acclaimed academics and experienced retail logistics practitioners.


Published: November 2018, Paperback
EAN: 9780749481605

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Malcolm McDonald on Value Propositions

Malcolm McDonald on Value Propositions

Malcolm McDonald, Grant Oliver

From £16.66

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.


Published: October 2018, Paperback
EAN: 9780749481766

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Retail and Digital Banking

Retail and Digital Banking

John Henderson

From £33.32

Support your work-based learning and professional development with this Chartered Banker Institute endorsed companion to the Institute's professional qualifications


Published: October 2018, Paperback
EAN: 9780749482718

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Commercial Lending

Commercial Lending

Adrian Cudby

From £33.32

Support your studies with this Chartered Banker Institute endorsed textbook for the Institute's professional qualifications on analyzing customer creditworthiness.


Published: October 2018, Paperback
EAN: 9780749482770

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Effective Sales Enablement

Effective Sales Enablement

Pam Didner

From £16.66

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…


Published: October 2018, Paperback
EAN: 9780749483647

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Showing 1 - 10 of 932 results


Showing 1 - 10 of 932 results