Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About

Human-Centered Marketing
How to Connect with Audiences in the Age of AI
Publishing partner
FREE UK and US delivery
Bulk buying for your team?
Contact us for exclusive discounts!
About the book
How can marketers rebuild trust in a crowded, data-driven world?
Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact.
Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice.
You'll learn how to:
- Apply frameworks to build trust and drive measurable growth
- Map audience journeys that behave like playgrounds, not pipelines
- Evolve social strategies to nurture engaged, self-sustaining communities
- Develop thought leadership that shapes brand perception and loyalty
With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact.
Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership
About the authors
- All effective marketing is human-centered. While we're busy being distracted with shortcuts, Faus helps us refocus on what matters.
- Seth Godin, Author “This is Marketing”
Bulk buying for your team?
Contact us for exclusive discounts!
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
FREE UK and US delivery (more info)
Kogan Page GPSR
Bulk buying? Contact us for exclusive discounts!
Get exclusive insights and offers
EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR
Related products
Related content
Subscribe for inspiring insights, exclusive previews and special offers
Headless Content Management with Blaze