- Explains the two hottest concepts in strategy and management today
- High profile corporate case studies and chapters from Nokia, Proctor & Gamble, Threadless, Reckitt Benckiser and BMW
- A practical book, full of tips and examples from the some of the leading thinkers in the field
A Guide to Open Innovation and Crowdsourcing
Advice from Leading Experts in the Field
A Guide to Innovation and Crowdsourcing will help readers find innovative products and services from outside their organisations, make them work and contribute to their business strategy and overcome the practical difficulties that lie in the way.
Key features at a glance
EAN: 9780749463076
Edition: 1
Published:
Format: 234x157
240 pages
About the book
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.
Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.
With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
About the authors
The Editor, Paul Sloane is an experienced speaker, course leader and facilitator. He is a recognised authority on innovation and creative speaking and he speaks and gives workshops on these subjects to leading corporations around the world. He is the bestselling author of How to Be a Brilliant Thinker, The Leader's Guide to Lateral Thinking Skills and The Innovative Leader, also published by Kogan Page
If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for.
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