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Adland

A Global History of Advertising

Explore the advertising landscape from a global perspective.
    Paperback£24.99
    Ebook£20.82
    Print and ebook bundle£31.30
    Hardback£71.99
EAN: 9780749464318
Edition: 2
Published:
Paperback
Format: 233x156
272 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.

Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

About the authors

Mark Tungate

Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry: How Iconic and Innovative Brands Built the Travel Business, Fashion Brands: Branding Style from Armani to Zara and Adland: A Global History of Advertising. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

More about Mark Tungate

Immensely readable.

Sir Martin Sorrell, CEO, WPP