- New material on how search engines and digital enablers have been reshaped as an advertising and marketing tool
- Examines current and future trends in advertising
- 50 international case studies showcase new and iconic advertising campaigns, including Nike, Emirates airlines, IKEA and YouTube, with lessons learnt summaries
- Shows just what can be done, and how to do it - John Bartle, co-founder, Bartle Bogle Hegarty