- Shows managers, leaders and data professionals how to harness the power of their data and analytical strategies to become truly data driven
- Outlines a roadmap for building a data-driven organization, including deciding on outcomes and building a strategy
- Explains how to identify and overcome common hurdles, such as a foundational skills gap and the difficulty of creating a data-driven culture
- Explores advances in technologies, where to invest and the importance of the human element in data
- Includes case studies of data-driven businesses and how the COVID-19 pandemic has impacted the way organizations use data
Be Data Driven
How Organizations Can Harness the Power of Data
Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.
Key features at a glance
EAN: 9781398606128
Edition: 1
Published:
Format: 234x156
240 pages
About the book
Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.
Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.
This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.
About the authors
Jordan Morrow is Vice President and Head of Data and Analytics at BrainStorm and a global trailblazer in the world of data literacy. He served as the Chair of the Advisory Board for The Data Literacy Project and is an active voice in the data and analytics community. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah and is also the author of Be Data Literate (Kogan Page).
Jordan Morrow has done it again. This flows on perfectly from his first book, Be Data Literate, and creates a realistic and achievable pathway for organizations to become data driven. And, of course, at the center of it is people-a man after my own data heart! I hope that wasn't a spoiler alert...
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