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Clean Tech Clean Profits

Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy

Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.
    Paperback£29.99
    Ebook£24.99
    Print and ebook bundle£37.50
EAN: 9780749470418
Edition: 2
Published:
Paperback
Format: 244x177
264 pages
    About the book
    Table of contents
    Reviews

About the book

Through a mixture of innovation and regulation, a future is being mapped out free of carbon and pollutants. The consequences of these changes could be as far-reaching as those triggered in the last 25 years by the web. Just as many winners and losers are likely to be created by the squeeze on carbon and the growth of clean technologies.
Designed for a wide management audience, Clean Tech, Clean Profits provides a practical guide to how organizations can re-think their operations, develop an innovative response, commercialize clean technologies and improve their efficiency. Its emphasis is on the specific steps that can be taken now in reviewing options, drawing up plans, upgrading a process, writing a specification or making an investment.

About the authors

Adam Jolly

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

More about Adam Jolly

Clean Tech, Clean Profits is a refreshing surprise. Filled with facts on the impact of our lifestyles on the planet's resources, the book illustrates how business can incorporate clean technology principles into their operations, and commercialise new products and procedures which will improve eco-efficiency.

Quality World