- Includes an in-depth look at creative approaches to different industries around the world, including farming in India and the public sector in the US and UK
- Provides models, techniques and examples of creative environments to ensure creative organizations and successful team working
- Includes case studies from organisations around the world, including Innocent, Google, ASDA, Diageo, Starbucks, initiatives in the US public sector, redbus.in, UnitedStyles
Creativity at Work
Supercharge Your Brain and Make Your Ideas Stick
With in-depth questionnaires, tools and techniques and a groundbreaking 1000 person study, Creativity at Work reveals how to enhance your own unique creative style and deliver your ideas with confidence.
Key features at a glance
EAN: 9780749466664
Edition: 1
Published:
Format: 216x137
216 pages
About the book
With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity.
Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organisations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organisations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again.
About the authors
Ros Taylor is a leading UK psychologist, executive coach, successful businesswoman, an accomplished author and a TV and radio presenter. Newspapers have described her variously as 'the guru of personal development' and 'the best motivational speaker heard this year'. She was named by The Independent on Sunday as one of the top ten coaches in Britain. She has been one of the main presenters on numerous TV programmes for the BBC. Other TV and radio work includes BBC Radio 5, BBC Radio Scotland, Scottish Television, GMTV, LWT, ITN News, Sky News, Channel 4 and E4.
Challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it's vital for UK businesses to foster a creative environment in order to stay afloat.
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