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Innovation and Best Practice
for Business Success

Established 1967



Creativity at Work

Creativity at Work

Supercharge Your Brain and Make Your Ideas Stick

Ros Taylor

£14.99

With in-depth questionnaires, tools and techniques and a groundbreaking 1000 person study, Creativity at Work reveals how to enhance your own unique creative style and deliver your ideas with confidence.

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About the book

With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity.

Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organisations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organisations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again.


Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: What is creativity at work?;
    • Chapter - 01: Definitions of creativity;
    • Chapter - 02: Who are creative heroes at work?;
    • Chapter - 03: How creative do you think you are?;
    • Chapter - 04: Your creative style;
    • Chapter - 05: Creativity in organizations;
  • Section - TWO: The brain;
    • Chapter - 06: Thinking;
    • Chapter - 07: Impediments to creative thinking;
    • Chapter - 08: The creative thought;
  • Section - THREE: Results;
    • Chapter - 09: The creativity at work survey;
  • Section - FOUR: Supercharging your workplace;
    • Chapter - 10: Discover adjacent possibles;
    • Chapter - 11: Creative environments;
    • Chapter - 12: Creative skills for the workplace;
  • Section - FIVE: The creative process;
    • Chapter - 13: Using a creative process;
    • Chapter - 14: The CREATE process


Reviews

Challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it's vital for UK businesses to foster a creative environment in order to stay afloat.
The Online Recruitment Resource

If you are fascinated by where great ideas come from and could do with a boost to help you come up with more, Taylor's guide is an excellent starting point.
HR Magazine

This book is alive, it talks and breathes and yes, it listens! Ros Taylor's book is all the more readable because individual experiences are shared in short stories - her own and those of persons interviewed - and because she offers wise and practical tips at the end of each chapter.
Keynote speaker, leadership and innovation expert


Book Details

  • EAN: 9780749466664
  • Edition: 1
  • Published: 3rd July 2013
  • Paperback
  • Dimensions: 216x138
  • 216 pages

About the Author

Ros Taylor is a leading UK psychologist, executive coach, successful businesswoman, an accomplished author and a TV and radio presenter. Newspapers have described her variously as 'the guru of personal development' and 'the best motivational speaker heard this year'. She was named by The Independent on Sunday as one of the top ten coaches in Britain. She has been one of the main presenters on numerous TV programmes for the BBC. Other TV and radio work includes BBC Radio 5, BBC Radio Scotland, Scottish Television, GMTV, LWT, ITN News, Sky News, Channel 4 and E4.


Ros Taylor


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