We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Data-Driven HR

Data-Driven HR

How to Use Analytics and Metrics to Drive Performance

Bernard Marr


Use data, analytics and metrics to make better HR decisions for your business.

Available to pre-order from 3rd January 2018
Buy product

About the book

Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession.

Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

Table Of Contents

  • Section - ONE: Introducing Data-Driven HR;
    • Chapter - 01: What is Data-Driven HR?;
    • Chapter - 02: The Evolution of Data-Driven HR;
  • Section - TWO: Laying the Foundations for Data-Driven HR;
    • Chapter - 03: Making a Business Case for More Data-Driven HR;
    • Chapter - 04: The Data Explosion - Identifying Key Sources of HR Data;
    • Chapter - 05: Data-Driven HR Tools - Turning Data into Insights With HR Analytics;
    • Chapter - 06: Potential Pitfalls - Data Protection, Security, Privacy and Transparency;
  • Section - THREE: Data-Driven HR in Practice;
    • Chapter - 07: Recruitment;
    • Chapter - 08: Employee Engagement;
    • Chapter - 09: Employee Safety and Wellbeing;
    • Chapter - 10: Training and Development;
    • Chapter - 11: Performance Management;
    • Chapter - 12: The Future of Data-Driven HR

Book Details

  • EAN: 9780749482466
  • Edition: 1
  • Published: 3rd April 2018
  • Paperback
  • Format: 234x156
  • 256 pages

About the Author

Bernard Marr is a big data guru and bestselling author. A strategic performance consultant, he has and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business and data strategies. A frequent keynote speaker, he also writes on the topic of data and analytics for various publications including Forbes, the Huffington Post and LinkedIn Pulse. Bernard Marr is also the author of Data Strategy (2017) published by Kogan Page.

Bernard Marr

Other titles by this author