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People Analytics
Using data-driven HR and Gen AI as a business asset
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About the book
How can you turn HR data into insights that boost business performance?
People Analytics by Cole Napper is a practical guide for HR managers, business partners and mid-career professionals who want to use data, analytics and AI to deliver measurable value across the organization.
Written by a leading voice in the field, the book explains how to integrate people analytics into daily decision-making, from building robust HR data infrastructure to applying ethical, AI-driven insights. Drawing on real-world examples from Toyota, PepsiCo, Lightcast, Booster and FedEx, it provides a clear roadmap for building capability and confidence in data-led HR.
You'll learn how to:
- Design a people analytics function that supports strategic business goals
- Build high-quality HR data systems for accurate, reliable insights
- Apply AI and generative AI to enhance analysis and forecasting
- Use analytics ethically to improve talent decisions and workforce planning
With practical models, step-by-step guidance and proven real-world examples, People Analytics equips mid-career professionals to turn HR data into a competitive advantage, helping you make smarter decisions and demonstrate the strategic value of your role.
Themes include: people analytics, HR data strategy, AI in HR, ethical analytics, data-driven decision-making
About the authors
Table of contents
- Section - One: Business Value
- Chapter - 1: The Resurgence of People Analytics for Business Dominance;
- Chapter - 2: Transforming People Analytics: From Cost Center to Profit Center;
- Chapter - 3: Implementing People Analytics to Succeed: A Step-by-Step Guide;
- Section - Two: Gen AI
- Chapter - 4: Introduction to People Analytics and Generative AI Use Cases;
- Chapter - 5: Building a Foundation: Data Infrastructure for AI;
- Chapter - 6: Leveraging AI for Taking Predictive Action;
- Chapter - 7: The Ethics of AI: Don’t Cross the Line;
- Section - Three: How to Win
- Chapter - 8: Analytics at Work: Real Scenarios on Using People Analytics to Win;
- Chapter - 9: Innovative HR Technologies and Future Trends in HR;
- Chapter - 10: The Future of HR & Business is Analytical
Reviews
Cole Napper has written the definitive guide for people analytics professionals ready to embrace the AI revolution. This book doesn't just describe the future-it provides the roadmap to get there.
Cole masterfully demonstrates how AI can transform people analytics from a cost center into a profit-driving powerhouse. His integration of talent intelligence principles with cutting-edge AI applications shows exactly how external labor market data combined with internal analytics can create unprecedented competitive advantage. This isn't theoretical-it's practical, actionable strategy that every HR leader needs to implement today.
What sets this work apart is Napper's masterful synthesis of insights from dozens of leading practitioners across the field. From Google's employee voice strategies to Walmart's workforce segmentation, from startup agility to enterprise-scale analytics-he weaves together real-world perspectives that span the entire people analytics ecosystem. This collective wisdom, combined with Napper's own deep expertise, creates an unusually comprehensive and practical guide.
The future of work is analytical, and this book ensures you'll be leading the charge rather than left behind.
- In People Analytics, Cole Napper offers a provocative and practical roadmap for the future of work and workforce decision-making. He challenges conventional people analytics to move beyond dashboards and data plumbing, to position people analytics as a strategic enabler of business value. This book will inspire leaders to reimagine HR from a cost center to a competitive asset, driven by evidence, experimentation and emerging technologies.
- John W. Boudreau, Professor Emeritus and Senior Research Scientist, Marshall School of Business, University of Southern California; Author of “Work Without Jobs” & "Beyond HR"
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