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Innovation and Best Practice
for Business Success

Established 1967



Digital State

Digital State

How the Internet is Changing Everything

Simon Pont

£14.99

12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers.

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About the book

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?

Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.

Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us.

Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before.
Contributors include:
Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd


Table Of Contents

    • Chapter - 00: Introduction – Simon Pont;
    • Chapter - 01: Digital currents and invisible futures – Faris Yakob;
    • Chapter - 02: Utopia, dystopia. Discuss – Simon Pont;
    • Chapter - 03: How the Digital State can cure modern marketing – Judd Labarthe;
    • Chapter - 04: Thunk – Bettina Sherick;
    • Chapter - 05: Teenage kicks – Austen Kay;
    • Chapter - 06: Stories into action – Christian Johnsen;
    • Chapter - 07: Everything changes, except me – Hans Andersson;
    • Chapter - 08: My Digital State – Christopher Lockwood;
    • Chapter - 09: ‘I’ve been expecting you’ – Tamara Quinn;
    • Chapter - 10: Digital dares us to dream – Simon Pont;
    • Chapter - 11: A Newer Normal and Deeper Blue – Nicholas Pont;
    • Chapter - 12: Resistance is pointless – Vicki Connerty;
    • Chapter - 13: Digital through a human lens – Malcolm Hunter;
    • Chapter - 14: Escape the walled garden to the paradise beyond – Greg Grimmer;
    • Chapter - 15: Such people in it – Simon Pont;
    • Chapter - 16: How ‘internets’ invented us – Stefan Terry


Reviews

It's not often that you are glued to every page of a business book, convinced that the next page can't beat the last, but this book did just that for me! Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern 'Ad man', he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose. (5* review)
B2B Marketing Magazine

The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient.
Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media

Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading.
Ashley MacKenzie, CEO, Base79

Healthy skepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place.
Irish Times

Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don't just want to be the denizens of this digital state, but rather its trailblazers.
Craig Wills, Executive Strategy Director, The Gild

Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In 'Digital State', Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life.
Anthony Ackenhoff, CEO & Co-Founder, Frukt

Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader.
Geoff Ward, Mysterious Planet

Makes the complications of the digital world a lot easier to swallow. Captivating.
Wired Insider


Book Details

  • EAN: 9780749468859
  • Edition: 1
  • Published: 3rd June 2013
  • Paperback
  • Dimensions: 234x156
  • 256 pages

About the Author

Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. He is also the author of The Better Mousetrap: Brand Invention in a Media Democracy (Kogan Page, 2012).


Simon Pont


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