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Effective Media Relations

How to Get Results

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

In association with

EAN: 9780749443801
Edition: 3
Format: 234x156
160 pages

About the book

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

About the authors

Michael Bland

Michael Bland, FCIPR, FRSA, is a consultant, author, trainer and lecturer in Corporate Communication, Crisis and Issues Management, Media Interviews, Presentation Skills, Reducing Stress and Enjoying Life. He served a commission in the Army and was a survival instructor before working in Germany, Austria and Switzerland as a sales manager for Reuters Limited. After five years in finance and financial journalism he set up and ran the first PR activity for the Institute of Directors and played a key role in putting it on the map.Michael Bland then spent six years as head of government relations and corporate public affairs for Ford Motor Company Limited before becoming an independent consultant in 1984. Michael lectures and teaches widely on a range of communication subjects throughout the world for organisations such as the London Business School, the Chartered Institute of Public Relations, the Public Relations Consultants Association, the Society of Consumer Affairs Professionals, The College of Psychic Studies - and many others. He is a member of the Advisory Board of the London School of Public Relations and an external examiner for the Public Relations Honours degree course at Leeds Metropolitan University. He also runs a busy healing clinic as well as his own private healing practice.

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Alison Theaker

Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.

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David Wragg

David Wragg is an independent consultant and author.

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