We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967

Emerging Markets

Emerging Markets

Strategies for Competing in the Global Value Chain

Robert Grosse


This practical book identifies the opportunities and threats that emerging markets offer to established businesses and presents a value chain network model for strategic advantage.

Buy product Buy now

About the book

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies who can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation and cost reduction, and heightened awareness of risks and benefits.

Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, Emerging Markets is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there.

Online supporting resources for this book include lecture slides of each chapter.

Table Of Contents

    • Chapter - 01: Introduction;
    • Chapter - 02: Why emerging markets are the place to be;
    • Chapter - 03: The time horizon;
    • Chapter - 04: What is the challenge from emerging markets?;
    • Chapter - 05: Competing in emerging markets;
    • Chapter - 06: Competitive strategies of firms in China: MNEs, SOEs and private firms;
    • Chapter - 07: Emerging market MNEs competing in industrial countries and globally;
    • Chapter - 08: Innovation is key;
    • Chapter - 09: Large, small, family-owned and state-owned companies from emerging markets;
    • Chapter - 10: Conclusions


Your login details

Would you like to opt in for our eNewsletters? Please indicate your preference below

Book Details

  • EAN: 9780749474492
  • Edition: 1
  • Published: 3rd November 2015
  • Paperback
  • Dimensions: 240x170
  • 272 pages

About the Author

Professor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group's (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book, Can Latin American Firms Compete? was published by Oxford University Press in 2007.

Robert Grosse