Learn practical solutions to exploring, envisioning, engaging and executing successful change initiatives by better understanding social psychology.
Any significant organizational level change initiative is dependent on the engagement of the people working in that organization. Without engagement, change will falter and ultimately fail. Engaging Change goes behind the scenes of change management to help managers, consultants and practitioners understand why some things work and why others don't.
Engaging Change addresses current challenges such as how to understand the environmental context driving the need for change; how to initiate and sustain momentum throughout the change programme; how to institutionalize structural and behavioural change; and how to create compelling visions. With case studies from Sony, Nestlé, Redcats (who own La Redoute, for example) and the British Army, the text provides practice-based insights into the realities of leading sustainable change.
Mark Wilcox is a business change expert with over 30 years' experience in some of the world's biggest companies, including a Director role at Sony Europe. He currently runs Change Capability Consulting Ltd in the UK where he has worked with clients such as Microsoft. He has contributed to the MBA teaching at Manchester Business School, Warwick Business School, Cranfield Business School and the International Master's in HR Leadership at Bocconi University, Milan.
Mark Jenkins enjoyed a 38-year career in the British Army before joining Cranfield University where he was the lead for Through Life Capability Management on the MSc in Defence Acquisition Management. He established Capability Management Consulting in 2011 and since then has advised public sector, commercial and not-for-profit organizations.
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