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Field Visual Merchandising Strategy

Developing a National In-store Strategy Using a Merchandising Service Organization

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.
    Paperback£14.99
    Ebook£12.49
    Print and ebook bundle£18.80
    Hardback£61.99
EAN: 9780749472641
Edition: 1
Published:
Paperback
Format: 234x155
288 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

About the authors

Paul J. Russell

Paul J Russell is a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc, Jos A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards.

More about Paul J. Russell

At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide.

David Katz, Executive Vice President & Global Chief Marketing Officer at Randa Accessories