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Flat World Navigation

Flat World Navigation

Collaboration and Networking in the Global Digital Economy

Kim Chandler McDonald

From £16.66

Unlock the secret of successful business in a global networked world with the tools to build and maintain authentic, dynamic relationships.

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About the book

Flat World Navigation introduces the new future of work in the 'flattened world' of the new digital attention-based economy, where real connections can be made in seconds across departments, businesses, cultures and countries.

Combining the best elements of networking, social media outreach and collaborative techniques, flat world navigation is an essential capability to build and maintain relationships between colleagues, customers and partners. Employees who can transform themselves into flat world navigators, experts in mediating these powerful relationships and bringing the customer into the conversation, will mean the difference between success and failure in business.

Flat World Navigation includes exclusive insights and interviews with international business leaders who successfully use flat world navigation skills, such as the Emmy-winning former NBC and Wall Street Journal reporter Kare Anderson, Sandy Carter at IBM, Gordon Feller at CISCO Systems, Aria Finger at DoSomething.org, Louise Guido at ChangeCorp, Jeffrey A. Finkle at the International Economic Development Council and Carolyn Lawrence, CEO of Women of Influence.

This book is grounded in real-world experience with insights and advice to build your skills base and empower the next generation of business people. Additionally, it is of great use to business owners and managers looking to effectively leverage the skills of these flat world navigators, whose critical role brings attention to ideas, products and services and, as such, must be part of a successful business strategy.

Table Of Contents

  • Section - 01: The tools and techniques of successful flat world navigation in practice;
  • Section - 02: The foundations of the DACE (Digital, Attention and Collaboration Economies);
  • Section - 03: Demand and opportunity through business collaboration;
  • Section - 04: Profiting from your Return on Involvement (ROI) in the Attention Economy;
  • Section - 05: New business models built by flat world navigation;
  • Section - 06: Changing markets and competitive advantages accessed through flat world navigation;
  • Section - 07: Navigating the direction of the DACE;
  • Section - 08: Is flat world navigation the game changer for women in the workforce?;
  • Section - Summary: A collaborative conclusion


From intern to CEO, Flat World Navigation, Collaboration and Networking reveal the necessary tools, techniques, and tips that each of us can do create collaborative enterprises and experiences. Kim Chandler McDonald exposes the secret of how to survive in an environment that is rapidly changing and ever dynamic. The future of success exist within the collaboration of your organization by harvesting talent and their ideas where both thrive.
Joanna Riley Weidenmiller, Founder and CEO of 1-Page Limited

Kim Chandler McDonald has hit upon something very important; namely, the unexpected impact social networks are having and will have on the world of the enterprise... By marrying the power and wisdom of people within and without the citadel, human problem solving is being liberated from yesterday's limits, creating new and fluid opportunities for those who understand and see its potential. This book provides some vital tools to navigate and exploit this new uncertain and challenging world.
Dr Norman Lewis, Director at PwC, lead of the PwC crowdsourced innovation service – One, and co-author of Big Potatoes: The London manifesto for innovation

The generational pivot point now reached in the digital world has changed the way we do business forever. To remain economically viable I urge you to read this book and change at whatever stage, and whatever level of seniority, you are in your career your behaviors in ways so clearly and eloquently presented in this splendid work by thought leader Kim Chandler McDonald. The outcome will only be to your own, your organization's and your wider community's ultimate advantage.
Trevor Lee, Founder at EP International

I'm more than impressed with 'Flat World Navigation, Collaboration and Networking: Building dynamic relationships in the global digital economy', which I found extremely informative and pertinent to navigating in the flat world. In truth, I hadn't given much thought to flat world concepts and navigational practices prior to reading the book and that is why I say informative and pertinent. While I'm typically not an early adopter of technology, the book gave me new and improved ways of thinking about the digital economy; I resonated in particular with what was said about the critical importance of attention and collaboration. Flat World included interviews with an extraordinarily diverse and distinguished group of people, capturing an immense amount of wisdom. Additionally, Kim articulated her findings with ease and lucidity. Wow!
Professor David Kaiser (International Corporate Consultant and teacher of Dynamics of Leadership and Management & Fundamentals of Management at the University of Minnesota)

I came into my current job as president and publisher of a website about Korean pop music, television and film, from the writing side. But as I became more involved in the visioning of what our company might become, it was fascinating to learn more about navigating the increasingly flat world businesses can grow and thrive in. Our office is international and increasingly virtual although we do have a New York City location for practical purposes. We work around the world on varying schedules, communicate via Skype and various apps and have used Facebook, YouTube, Twitter and Instagram to expand our outreach. The new flat world enables us to communicate, connect and collaborate with fans and news makers around the world. You have written the right book at the right time.
Joan Vos MacDonald, President at Kpopstarz

As a Millennial, I often live out much of what Kim has so brilliantly written about without actively stopping to think that not every generation is savvy to what's needed to effectively navigate today's global economy. I found the tips at the end of each section useful, immediately actionable, and suitable for any reader, of any generation, to implement. If you're looking for a thorough, but approachable, read on this new economy, and how to position yourself as a player within it, you'll no doubt find this book immensely helpful.
Andrea Wien, author of Gap to Great: A Parent's Guide to the Gap Year

Book Details

  • EAN: 9780749473938
  • Edition: 1
  • Published: 3rd September 2015
  • Paperback
  • Format: 234x155
  • 288 pages

About the Author

Kim Chandler McDonald is the Co Founder and EVP of KimmiC, a company specializing in lateral thinking and international innovation implementation. A former writer/editor for national and international newspapers and magazines and host/producer of an award winning radio/TV program, Kim is a sought after speaker, columnist and advisory board member. She currently sits on Griffith University's Enterprise Advisory Board, the Advisory Board of Frost and Sullivan's - Global Innovation and Leadership Community and is an Academy Fellow of the International Entrepreneurship Academy. She is the author of Innovation: How Innovators Think, Act and Change Our World (Kogan Page 2013).

Kim Chandler McDonald

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