I came into my current job as president and publisher of a website about Korean pop music, television and film, from the writing side. But as I became more involved in the visioning of what our company might become, it was fascinating to learn more about navigating the increasingly flat world businesses can grow and thrive in. Our office is international and increasingly virtual although we do have a New York City location for practical purposes. We work around the world on varying schedules, communicate via Skype and various apps and have used Facebook, YouTube, Twitter and Instagram to expand our outreach. The new flat world enables us to communicate, connect and collaborate with fans and news makers around the world. You have written the right book at the right time.