0 Items: 0

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

xxlarge_9780749460655

How They Blew It

The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures

How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most famous businesses. It looks at the personality traits of these business leaders and the fine line between success and failure.
Not available in your region
EAN: 9780749460655
Edition: 1
Published:
Format: 235 x 158
224 pages

FREE UK and US delivery

About the book

How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

About the authors

Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business magazines.

Tony Goodwin runs the international recruitment business, Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business. Tony has recently been selected as an Ernst & Young Entrepreneur Of The Year 2011 London & South winner.

  • Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life.
  • Richard Tyler, The Daily Telegraph


Get tailored expertise every week, plus exclusive content and discounts

For information on how we use your data read our  privacy policy