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How They Blew It

The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures

How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most famous businesses. It looks at the personality traits of these business leaders and the fine line between success and failure.
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    Paperback£14.99
    Ebook£12.49
    Print + ebook bundle£18.80
EAN: 9780749460655
Edition: 1
Published:
Paperback
Format: 235x158
224 pages
    About the book
    Table of contents
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About the book

How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

About the authors

Jamie Oliver

Jamie Oliver has interviewed some of the world's greatest entrepreneurs and business leaders, including Howard Schultz, Sir Martin Sorrell, Charles Dunstone, James Dyson and Stelios. He has interviewed a wide range of people in his 12-year journalistic career, including gravediggers, prostitutes, bishops, diamond dealers and venture capitalists. He has written three previous books, about success, death and sex, and spoken widely on each subject to varying degrees of bewilderment.

More about Jamie Oliver

Tony Goodwin

Tony Goodwin runs the international recruitment business Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business.

More about Tony Goodwin

Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life.

Richard Tyler, The Daily Telegraph