- Investigates the business leaders who caused some of the worlds most famous and supposedly successful businesses to collapse
- Looks and the personality traits of the individuals involved and the fine line between hero and zero
- Informs and entertains readers whilst helping them to avoid the same mistakes
- Examines the rights and wrongs of various case studies and seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?"
How They Blew It
The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures
How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most famous businesses. It looks at the personality traits of these business leaders and the fine line between success and failure.
Key features at a glance
EAN: 9780749460655
Edition: 1
Published:
Format: 235x158
224 pages
About the book
How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
About the authors
Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business magazines.
Tony Goodwin runs the international recruitment business, Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business. Tony has recently been selected as an Ernst & Young Entrepreneur Of The Year 2011 London & South winner.
Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life.
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