We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967

How to be a Successful Entrepreneur

How to be a Successful Entrepreneur

Spot the Opportunity, Take a Risk and Build a Brilliant Business

Helga Drummond


How to be a Successful Entrepreneur deals with how to: generate ideas for business; exercise good judgement; get started and manage growth; solve problems, negotiate and develop self-knowledge.

Buy product Buy now

About the book

How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as:

How do I recognise a good opportunity?

When should I take a risk?

When should I cut my losses?

When is the best time to sell a thriving business?

How do I know what's best for me?

Full of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, How to be a Successful Entrepreneur is an essential read for anyone who wants their business to be on a solid footing.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Entrepreneurial genius: deciding on an idea for business;
    • Chapter - 02: Deciding to ‘give It a go’: how not to do it;
    • Chapter - 03: Optimal solutions: how to choose between alternatives;
    • Chapter - 04: Decisions about future investments: the sunk costs trap;
    • Chapter - 05: Black swans: decision-making under stress;
    • Chapter - 06: From good to great: crucial decisions;
    • Chapter - 07: Leading the dream team: group decisions;
    • Chapter - 08: Get lucky: taking risky decisions;
    • Chapter - 09: Be what you can be: decisionless decisions and the psychology of success;
    • Chapter - 10: Decisions about ‘runaway’ projects: the escalation trap;
    • Chapter - 11: Negotiated decisions

Book Details

  • EAN: 9780749455149
  • Edition: 1
  • Published: 3rd June 2009
  • Paperback
  • Dimensions: 234x156
  • 176 pages

About the Author

Helga Drummond was previously a professor of Decision Sciences at the University of Liverpool where she now teaches 'Decision Making for Entrepreneurs' to MBA students. She is the author of numerous publications.

Helga Drummond