- Explains all the angles before making the decision to export and provides guidance for the best possible start
- Includes essential advice on researching overseas markets, pricing for export, market entry strategies and sales promotion
- Includes handy checklists to help you put together your Complete Export Plan and Export Marketing Plan
How to Get Started in Export
How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.
Key features at a glance
EAN: 9780749463717
Edition: 1
Published:
Format: 215x140
160 pages
About the book
Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding. How to Get Started in Export explores the challenges and opportunities of taking this next vital step for your business. From choosing the best markets for your products and making the most of the wide range of services available to working with agents and distibutors and the need to comply with regulations at home and abroad, this practical guide explains all the angles to consider and how to make the best possible start.
About the authors
John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
More about John Westwood
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