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Innovation and Best Practice
for Business Success

Established 1967

How to Market Your Business

How to Market Your Business

A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

Dave Patten


This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

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About the book

Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.

Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Table Of Contents

    • Chapter - 01: What is marketing?;
    • Chapter - 02: Market research;
    • Chapter - 03: The internet;
    • Chapter - 04: Advertising;
    • Chapter - 05: Direct response marketing;
    • Chapter - 06: Public relations;
    • Chapter - 07: Selling and sales promotion;
    • Chapter - 08: Exhibitions and shows;
    • Chapter - 09: Starting in exports;
    • Chapter - 10: New products: innovation, patents, licensing and design

Book Details

  • EAN: 9780749451455
  • Edition: 6
  • Published: 3rd March 2008
  • Paperback
  • Dimensions: 234x156
  • 272 pages

About the Author

Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.

Dave Patten