- Provides essential and practical marketing advice for the owners and managers of small businesses and start-ups
- Covers in-depth the full impact of the internet on marketing strategies and how it has transformed key processes
- Online resources: Point of sale material including posters, bookmarks and showcards
How to Market Your Business
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Key features at a glance
EAN: 9780749451455
Edition: 6
Published:
Format: 235x157
272 pages
About the book
Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.
Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
About the authors
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
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