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How to Sell to Retail

The Secrets of Getting Your Product to Market

The only practical guide to successfully selling your product to any retailer, no matter how big they are.
EAN: 9780749466800
Edition: 1
Format: 235x156
264 pages

About the book

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.

About the authors

Clare Rayner

Clare Rayner is one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Known as The Retail Champion, Clare Rayner is engaged by clients as a consultant, professional speaker and business mentor and is regularly called upon by BBC News to comment as a retail expert. She is the founder and managing director of specialist retail consultancy, Retail Acumen. She is also founder of The Retail Conference, the UK's leading conference and business networking event for retailers.

More about Clare Rayner

This much-anticipated book fills a gap that will give real, practical knowledge to help anyone trying to make their mark as supplier to retail.

Patrick Ballin, Founder of Mile One, Former Head of Global Supply Chain and Logistics Development at The Body Shop