- The only book that offers a practical approach to getting your product to retail no matter what size your business
- Learn how to develop a professional, credible impression of your organization and compete with much larger companies
- With case studies from magic Whiteboard, Ultimo, Dyson, DIVA cosmetics
How to Sell to Retail
The Secrets of Getting Your Product to Market
The only practical guide to successfully selling your product to any retailer, no matter how big they are.
Key features at a glance
EAN: 9780749466800
Edition: 1
Published:
Format: 235x156
264 pages
About the book
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
About the authors
Clare Rayner is one of the most well-known and well respected retail consultants in the UK. Known as The Retail Champion, Clare is engaged by clients as a consultant, professional speaker and business mentor, and is regularly called upon by BBC News (TV and Radio) and trade press to comment as a retail expert. She is the author of The Retail Champion, also published by Kogan Page.
This much-anticipated book fills a gap that will give real, practical knowledge to help anyone trying to make their mark as supplier to retail.
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