- Sets out a proven, successful methodology which can be applied to any business
- 25 international cases, from Apple to Zara - examining both retailers and manufacturer brands
- Supported by an extensive international seminar programme
- Builds on the success of the authors seminal Kogan Page bestseller, Retailization
- The case histories in this book transform retailization from a theory to a practical management tool. - Martin West, CEO, Ashdown Group