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Influential Internal Communication

Streamline Your Corporate Communication to Drive Efficiency and Engagement

Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.
EAN: 9781789666137
Edition: 1
Format: 234x156
248 pages

About the book

Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Seth Godin and Brené Brown. Better communication will mean better business practice company wide... increased employee engagement, happier clients, and stronger profits.

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers identify, diagnose and fix their own IC practices, thereby transforming the chaos into calm.

Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on research and input from CEOs and some of the best known names in the industry today, including Seth Godin and Brené Brown. The theory is backed up with real world case studies, showing how the model has worked in a range of organizations of varying size and industry. Written by the 2020 President of the CIPR and the former Chair of CIPR Inside group, Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

About the authors

Jenni Field

Jenni Field is President-elect of the CIPR, and was formerly Chair of CIPR Inside, the IC-specific group within CIPR. She has worked at Director level for numerous organizations including the global pharmaceutical company Perrigo. She was listed on the Institute of IC's 30 under 30, and on the CIPR's top 70 practitioners to commemorate their 70th anniversary. She now runs her own IC agency, Redefining Communications, and speaks regularly at industry events.

More about Jenni Field