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Innovation and Best Practice
for Business Success

Established 1967

Making Sense of Business

Making Sense of Business

A No-nonsense Guide to Business Skills for Managers and Entrepreneurs

Alison Branagan


Making Sense of Business, with a foreword by Sir James Dyson, will help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking.

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About the book

Enterprising individuals and business managers often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money and avoid making elementary mistakes.

Making Sense of Business, with a foreword by Sir James Dyson, will help you to do just that, with expert guidance on key skills such as selling, presentation and negotiation and advice on developing your self-confidence and learning to work creatively. There is no advantage in devising an imaginative sales pitch if no one has the confidence to carry it off. There is equally no benefit in having good interpersonal skills if after striking a deal, the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.

With illustrated mind maps and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping you to learn new skills and achieve success.

Book Details

  • EAN: 9780749454869
  • Edition: 1
  • Published: 3rd May 2009
  • Paperback
  • Dimensions: 234x156
  • 192 pages

About the Author

Alison Branagan is a business consultant who has established courses at a number of London universities including Central Saint Martin's College of Art and Design as well as conducting a series of master classes for the Association of Illustrators. She has also devised and facilitated upon many community enterprise projects for business and third sector organisations with a particular interest in creative fields, in which she is an experienced business adviser and lecturer. Many professional bodies have commissioned her to write web-based guides, speak at seminars and develop enterprise programmes for their members.

Alison Branagan