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Making Sense of Business

A No-nonsense Guide to Business Skills for Managers and Entrepreneurs

Making Sense of Business, with a foreword by Sir James Dyson, will help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking.
EAN: 9780749454869
Edition: 1
Format: 235x158
192 pages

About the book

Enterprising individuals and business managers often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money and avoid making elementary mistakes.

Making Sense of Business, with a foreword by Sir James Dyson, will help you to do just that, with expert guidance on key skills such as selling, presentation and negotiation and advice on developing your self-confidence and learning to work creatively. There is no advantage in devising an imaginative sales pitch if no one has the confidence to carry it off. There is equally no benefit in having good interpersonal skills if after striking a deal, the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.

With illustrated mind maps and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping you to learn new skills and achieve success.

About the authors

Alison Branagan

Alison Branagan MA, AIBC, FRSA is a London based Creative Consultant working within the Visual Arts and Creative Industries. She is an experienced artist and business adviser working for many high profile organisations. Over the last ten years she has devised unique workshops and courses for creative people in 'Presentation Skills', 'Self-promotion', 'Business Start-Up', and 'Entrepreneurship'. The materials and content created for her imaginative programmes are based upon unique research into entrepreneurial skills within the micro-enterprise.Alison Branagan is a national expert within this area and is currently working as a tutor on a number of Short Courses at Central Saint Martins and Chelsea Colleges of Art and Design.

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