- Demonstrates how well-planned, precise marketing delivers real business results
- Inspires marketers to better connect and communicate with customers, re-energise long-established brands and more
- Takes examples from a variety of brands
Ebooks are subject to sales tax in many regions, including all EU countries. Tax will be calculated at the checkout where applicable.
In association with
You can read ebooks purchased from our website through the Kogan Page Bookshelf®.
Powered by VitalSource®, it enables anytime, anywhere access, including Read Aloud: simply log in to the desktop app or download the Bookshelf app for iOS or Android and Kindle Fire. To learn more please visit our ebooks page.
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis.
Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
I highly recommend Marketing Excellence 3. It considers all the key aspects of marketing from 'connecting with customers' through to 'marketing sustainability' and provides a comprehensive look at how well-planned, precise marketing delivers real business results.