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Marketing & Sales Books

Drive growth with a winning marketing strategy.

Drive growth with a winning marketing strategy.

Expert Insights

Book categories
Advertising | Behavioural Marketing | Branding | B2B Marketing | Customer Experience | Digital Marketing | Luxury Marketing | Marketing Analytics
Marketing Strategy | PR & Communications | Retail | Sales & Account Management

Latest books in Marketing & Sales

B2B Marketing Fundamentals (9781398619647)

Kate Mackie From £ 24.99 From $ 32.99

Human-Centered Marketing (9781398619388)

Ashley Faus From £ 29.99 From $ 35.99

How to Write a Marketing Plan (9781398619739)

John Westwood From £ 12.99 From $ 16.99

Data-Driven Customer Experience Transformation (9781398617391)

Mohamed Zaki From £ 31.99 From $ 41.99

Consumer Behaviour (9781398618619)

Jean-Eric Pelet From £ 44.99 From $ 59

Account-Based Marketing (9781398619135)

Bev Burgess From £ 29.99 From $ 38.99

Latest insights in Marketing & Sales

Build Trust with Transparent Call-To-Actions (CTAs)

Marketing & Sales, Marketing Strategy & Planning, Digital Marketing Every marketer knows the Call-To-Action (CTA) is important. Throughout the buyer’s journey, we test words, buttons and placement, attempting to figure out the best possible way to convert consumers

7 Reasons Why Inconsistent Customer Experiences Cost Brands More Than You Think

Marketing & Sales, Branding, Marketing Analytics, Customer Experience Inconsistent customer experiences can quietly undermine your brand, making even great products and service teams ineffective and costing more than you might think. Here's why it matters.

Cross-Functional Growth Approach to E-Commerce Marketing

Retail, Customer Experience Explore how to grow your e-commerce marketing strategy through a collaborative approach to achieve long-term success.

How can the Marketing Industry be a Driver of Business Change?

The Digital Customer

The Dos and Don’ts of Social Media Crisis Management

How to Keep a Positive Business Reputation

How to Embed Sustainability Through Marketing

Why Your Company Needs a RevOps Team

Publishing soon

Sustainability in Events Management (9781398623514)

Hugues Séraphin, Emma Delaney, Chris Smith, Vanessa Gowreesunkar From £ 39.99

AI Strategy for Sales and Marketing (9781398622333)

Katie King From £ 32.99

Retail Marketing (9781398617636)

Sarah Montano From £ 39.99

Applied Consumer Psychology (9781398620797)

Gareth J Harvey From £ 36.99

Creativity in PR and Communications (9781398620803)

Jon Cope, Stuart Mayell From £ 39.99

Digital Marketing Strategy (9781398622067)

Simon Kingsnorth From £ 29.99

Sustainability in Events Management (9781398623514)

Hugues Séraphin, Emma Delaney, Chris Smith, Vanessa Gowreesunkar From $ 52

AI Strategy for Sales and Marketing (9781398622333)

Katie King From $ 42.99

Retail Marketing (9781398617636)

Sarah Montano From $ 52

Applied Consumer Psychology (9781398620797)

Gareth J Harvey From $ 47.99

Creativity in PR and Communications (9781398620803)

Jon Cope, Stuart Mayell From $ 52

Digital Marketing Strategy (9781398622067)

Simon Kingsnorth From $ 41.99

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