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Mastering the Supply Chain

Principles, Practice and Real-Life Applications

Learn about supply chain management and its many challenges, with this introductory book which puts readers at the heart of a life-like, real company situation.
EAN: 9780749484484
Edition: 1
Published:
Format: 239x171
296 pages

About the book

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation. Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand the many challenges that good and effective supply chain management presents.

Mastering the Supply Chain presents a different way of learning that puts the reader at the heart of a life-like situation, so that they experience the impact of every decision they make, not just in their own 'silo' but across the business. In this way, they will learn that many supply chain concepts are relatively simple to understand, but not so easy to apply in reality. Chapter 6 helps students to pull everything they've learned together and see how the concepts play out in the real world by guiding them through an interactive demonstration of the online business simulation game The Fresh Connection (free access is included with the book). This is a key text for students on supply chain management BScs and MScs as well as background reading for students playing the full version of The Fresh Connection Business Simulation game.

About the authors

Ed Weenk

A freelance trainer and consultant, Ed Weenk is also a senior lecturer in Supply Chain at Maastricht School of Management, EADA Business School in Barcelona and the Antwerp Management School.

More about Ed Weenk

Mastering the Supply Chain provides an invaluable guide for understanding how decisions are made when managing the supply chain strategically. The emphasis of the book is on practical learning and hence the book is written around 'The Fresh Connection' supply chain game. Having used this game in my courses over several years, this book would be an excellent companion. The book will provide value for UG, PG and MBA courses with a focus on supply chain management.

Professor Samir Dani, Head of Logistics, Marketing, Hospitality and Analytics, University of Huddersfield, UK