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Multichannel Marketing Ecosystems

Creating Connected Customer Experiences

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.
    Print and ebook bundle£25.00
EAN: 9780749469627
Edition: 1
Format: 234x156
280 pages
    About the book
    Table of contents

About the book

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign.

Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.

About the authors

Markus Ståhlberg

Markus Stahlberg is the CEO of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

More about Markus Ståhlberg

Ville Maila

Ville Maila is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

More about Ville Maila

Very interesting nuggets of insight and advice. Being open-minded about the authors' perspectives gives the reader a very valuable peek behind the curtain of how marketing can be conducted much more effectively.

Hagen Wenzek, Freestyle Consulting, Journal of Digital and Social Media Marketing