- Illustrated with case studies including Nestl, McDonalds, Starbucks, Virgin, BP and Coca-Cola
- Author is MD of internationally successful crisis and issues management agency, Regester Larkin
- Offers a radical new approach to reputation management in an accessible, practical and easy-to-follow style
New Strategies for Reputation Management
Gaining Control of Issues, Crises & Corporate Social Responsibility
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.
Key features at a glance
In association with
EAN: 9780749456337
Edition: 1
Published:
Format: 233x155
184 pages
About the book
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.
Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
About the authors
Andrew Griffin
Andrew Griffin is a Chief Executive at Regester Larkin, an international consultancy which is globally recognised for pioneering best practice systems in crisis, issues and corporate reputation management. Andrew advises some of the world's leading companies and trusted brands, with previous clients including AstraZeneca, Shell, BAE Systems, Diageo, Nestle and Novartis. He is also a regular speaker, writer and commentator in this critical area of management and crisis communications.
More about Andrew Griffin
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