- Illustrated with case studies including Nestl, McDonalds, Starbucks, Virgin, BP and Coca-Cola
- Author is MD of internationally successful crisis and issues management agency, Regester Larkin
- Offers a radical new approach to reputation management in an accessible, practical and easy-to-follow style
New Strategies for Reputation Management
Gaining Control of Issues, Crises & Corporate Social Responsibility
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.
Key features at a glance
In association with
EAN: 9780749456337
Edition: 1
Published:
Format: 233x155
184 pages
About the book
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.
Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
About the authors
Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website http://www.regesterlarkin.com.
He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.
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