New Strategies for Reputation Management
Gaining Control of Issues, Crises & Corporate Social Responsibility
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About the book
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.
Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
About the authors
Andrew Griffin
Andrew Griffin is a Chief Executive at Regester Larkin, an international consultancy which is globally recognised for pioneering best practice systems in crisis, issues and corporate reputation management. Andrew advises some of the world's leading companies and trusted brands, with previous clients including AstraZeneca, Shell, BAE Systems, Diageo, Nestle and Novartis. He is also a regular speaker, writer and commentator in this critical area of management and crisis communications.
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